Library = TARDIS.
Think about it: just like the Doctor's famous Police Public Call Box, people have preconceived notions of what a library is. Libraries are viewed as antiquated and quaint institutions of the past that people completely ignore. And when we do catch their attention, they assume they know exactly what to expect. But as our most loyal supporters have realized, there's a lot more to libraries than what appears on the outside.
Come inside and there are countless programs, resources and, yes, books -- enough for years of exploration. When the time comes to change, we do. And just as the Doctor never tires of introducing new companions to his home, librarians can exude that same glee about our professional homes.
What happens when someone new discovers the TARDIS? Disbelief quickly gives way to wonder. They learn where the wardrobe room and the pool are. And as they become comfortable there, TARDIS becomes their home too. They want others to experience it. And yet, no matter how much time they spend in the TARDIS, there is more to discover.
That's what we want people to think about the library: come in, join us on the adventure; invite your friends and there will always be more to explore.
 Yes, this is the kind of stuff that comes to me at 6 a.m. when I'm brushing my teeth.